At Melaosho’s core, there lies a stern goal of empowering underprivileged women from rural, semi-urban, and urban areas alike. To make their lives easier, remove their economic burden, and fight their depressing poverty, we make sure every skillful individual gets an opportunity to show off their years-earned skills and talents to the whole world and get recognition and appreciation from the whole world.

Melaosho trains support and facilitate these women to run small businesses at the comfort of their homes without having to worry about going out to find buyers and dealing with unanticipated threats along the way. Women with traditional skills like embroidery, home-based traditional baking, handicrafts, woolen crafts, hand-woven clothes, etc. are encouraged to join Melaosho and uplift themselves while supporting their families and children.

In the first phase, Melaosho has started to explore many remote Districts of Khyber Pakhtunkhwa to bring the masterpieces of numerous skilled indigenous women at the forefront displayed to a wide national and international audience of admirers and supporters. This will continue to grow and gradually, Melaosho will keep expanding to other regions of Pakistan bringing more income and empowerment opportunities for ladies residing there.