Rural Revitalization

This innovation starts with the mobilization of rural communities across the country to make them aware of their product’s safety, credibility, timely delivery, marketing tools, and how to become part of this innovation to sell their products in big markets and to attract more consumers. For this purpose, the Melaosho team made physical visits to different districts of Khyber Pukhtunkhwa, Pakistan namely District Chitral, District Upper Dir, District Lower Dir, District Swat, District Charsadda, District Bannu, District Malakand, and similarly in some rural parts of Punjab like Gujranwala, Faisalabad, and Sialkot.